1. Start with a Story
Telling a story is one of the best Facebook post ideas because it resonates with fans. They can relate to it, especially if they’ve gone through something similar.
You can start by creating videos that shows your brand mission. A short one-on-one interview with the CEO will be great especially if he can talk about why the brand’s mission is important to them. Doing so will allow you to establish an emotional connection with your audience.
You can tell stories not just about your business but about your life as well. People will first relate and then react, and that’s what you’re looking for.
2. Build Your Brand
Building your brand is your goal, so you might as well show what it is all about.
Do this by making sure that the brand’s logo and colors are prominent in your posts.
Your logo should be unique and should stand out from the rest. Then your color should be present and prominent in most, if not all, your posts.
3. Post What Is Trending
Posts about trending topics are actually rewarded by the news feed algorithm.
You can find topics that your fans are likely interested in or talk about.
By posting content around it, you have an opportunity to interact with your fans by asking questions, responding to comments, etc.
4. Time Your Posts
Timing is important. This is also true for your posts.
Most will tell you that the best times to post are 12 PM, 3 PM, and 7 PM.
These are generic times based on a collective average.
If you want to be accurate and find out when your specific fans are online, then you can use tools like Facebook Audience Insights, which tracks user interaction.
Facebook Audience Insights helps you decide on the best time of the day to post, the best day of the week for you to to post, and what kind of content is the most popular.
5. Choose Non-peak Hours
Peak hours are not exactly the best times to post.
With so many businesses competing for a spot on the Facebook news feed during peak hours, it can be hard to get engagement if you’re posting at the same time.
So here’s one of the easiest Facebook post ideas, post during non-peak hours.
Non-peak hours usually happen during the morning and offer a better alternative with less competition.
6. Change Profile & Cover Photos
Change your profile picture and cover photo on a regular basis. By doing this, you are able to keep your page, fans and followers up-to-date.
A couple of tips:
- Profile pictures should always feature or at least incorporate your brand’s logo.
- Cover photos give you more room to be creative.
7. Share What’s On Your Mind
Facebook is already saturated with so many “salesy” posts. Try sharing what’s on your mind for the day and see if your fans respond!
Take the opportunity as a small to mid-sized business to share the thoughts of the people behind the logo.
You’d be surprised at how interested people are to connect and engage with business owners and staff, not just your product or service!
8. Take a Selfie
In terms of popularity, selfies are right there at the top.
Be sure to make your selfie interesting and related to your business in some fashion.
This is a great way to connect your brand with your fans, while making your brand a little more personable.
Your fans will be sure to engage and react strongly to this type of post.
9. Repost Viral Photos
Posting viral photos from the internet is a great option if you run out of Facebook post ideas.
This type of content is easy enough to find. Here are a few examples of what you can look for:
- Funny photos
Find a viral photo that is relevant to your industry and repost it as one of the effective Facebook post ideas you can rely on for engagement.
10. Take Your Audience Behind the Scenes
BTS or behind-the-scene videos or photos will help humanize your brand. It is also another excellent way to connect with your fans or potential customers.
You can show your followers what it is like inside your office in a normal working day. This will make them feel like you’re giving them an “exclusive” sneak peek. This is a vital part of building your brand’s community.
By posting these photos, you can emphasize the uniqueness of your brand and how it stands apart from your competitors.
11. Ask Questions
You can ask your fans questions, giving them a direct call to action to engage with your content!
Include questions that are relevant to your target audience that you know they would want to answer in the comments on your post.
This is a surefire way to increase engagement in a flash!
12. Create Original Images
Posting original images helps to make your page unique and is a great addition to your Facebook post ideas.
You have a couple of options here. Either you do it yourself using various tools such as Canva, or you can hire a professional graphic designer to create images for you.
13. Get to Know Your Fans
This Facebook post idea is similar to #11. The difference here is the questions are not just limited to your brand or industry.
Post questions and fill-in-the-blanks and you are sure to draw reactions every time.
This is a popular type of post since people love to provide answers.
Be prepared to handle the deluge of answers that are sure to come with this type of post!
14. Get Personal
Promoting your brand shouldn’t be everything. Adding a little personal touch will also be helpful.
Get personal by introducing your employees and everyone that makes the company possible to your audience.
Post photos of employees while at work and loving what they do, or post images of customers who love and enjoy your products or services.
15. Offer Promotions
Sometimes a good sale or promotion is just the incentive your audience needs to engage with your content!
You can also increase the amount of “shares” your post gets by encouraging users to share the sale or promo code with their friends!
Promotions can be a great way to advertise your product or service while still garnering good engagement.
16. Post With Purpose
A post with purpose can provide immense value to consumers and fans.
Examples of this type of post are
- Industry-related news or content
- Industry-related photos
- Niche-related opinions
If your target audience finds value in your post, they are more likely to “like” it and share it with friends!
17. Be Creative With Your Post Descriptions
Avoid reusing redundant headlines from your blog, previous content etc.
Your posts will quickly go unnoticed if your audience is starting to read the same captions more than once.
To get creative with your post descriptions, you could try using a witty tone, or use a hook that leaves them wanting to read more on your blog etc.
Not a bad one to include in your bag of Facebook post ideas if you ask us.
18. Be You
Just be you! Most Facebook users are on the platform to interact with their family and friends, so act & post the way you would normally in real life!
This can allow your brand to sound more personable while still growing engagement.
Fans and consumers are likely to be more appreciative of posts with that tone of voice than if they feel like they’re interacting with robots.
19. Highlight Your Fans
Give the spotlight to your fans and customers by posting about them. This way, you are able to build two things that are crucial to your brand: trust & credibility.
Highlighting real customer posts using your product or service is a testimony in itself and should also attract potential customers to your brand.
Plus, most Facebook users love receiving a shoutout from a business!
Seeing your repost your customer’s posts will incentivize other members from your target audience to do the same, encouraging more engagement.
20. Post Frequently
How often should you be posting on Facebook to get more engagement? A lot!
You might have read that the right frequency for posting should be about once or twice a day. Ignore that piece of advice.
Some of the most successful pages on Facebook post more than a dozen times a day! So post a lot.
The more times you post, the more opportunity you have for increased engagement!
21. Post Product Photos
Trying to get more engagement on your product photos?
Choose photos of it in action or while it is being used!
This will show people how it’s used and that other people are using it, making them more likely to engage with the post and potentially buy!
22. Post Inspiring Quotes
People can’t get enough of inspiring quotes.
They seem to connect with such quotes. They are uplifted by them, and it would be great if they connect that positive feeling to your brand.
23. Post Videos
Posting videos is one of the best decisions you’ll make as far as Facebook post ideas are concerned. They are hot, they are trendy, and they have a proven track record.
With more than eight billion videos watched on Facebook on a daily basis, it’s hard to argue against its success.
Plus, videos perform better than static images 9 times out of 10 when it comes to engagement!
24. Boost Your Posts
The most reliable and fruitful of all of our Facebook post ideas is to boost your posts.
Boosting your posts means putting advertising dollars behind your post to increase the reach and engagement!
No matter what Facebook post ideas you have and use, boosting your posts will help you see more engagement on your posts.
The reason is because boosting your posts extends the reach of people who actually see your post, and Facebook shows the post to people who are likely to engage based on their past engagement history!
Check out these results we saw for a client by boosting their post!
If you take anything away from these Facebook post ideas, this one is the most important!
25. Put Blog Snippets
If you have blog posts, then you can post snippets from them.
Blog posts are an excellent means of driving traffic to your website, but they also usually garner good engagement.
The nature of blog posts tend to be more educational, or in a “how-to” style, which is the type of post that usually gets good engagement on Facebook!
26. Share Quotes From Famous Businessmen
People are likely to listen to what famous businessmen say (especially if you’re targeting B2B).
In this case, you can post quotes from famous businessmen to get the attention of potential customers and increase your engagement!
The best ones to quote are those businessmen who are in your own industry so that it is relevant to your audience.